The Westin Sydney has officially become a part of the global roll-out of the Westin’s successful gear lending program with New Balance. Following a successful pilot program, the innovative, exclusive product loan program is available to guests at all 190 Westin hotels worldwide, empowering more travellers to stay healthy and fit on the road and reinforcing Westin’s ongoing commitment to making fitness convenient for travellers.
Westin Celebrates Most Successful Pilot Program in the Brand’s History
The decision to expand the gear lending program with New Balance globally was driven by the unprecedented positive feedback from users of the pilot program, which launched in 10 target markets in 2010. Over two-thirds of surveyed guests stated that they would be more likely to return to a Westin because of the program. Guests also rated the gym in the top five amenities they look for in a hotel and are more likely to choose to work out with the New Balance program in place. This innovative program eliminates the hassle of packing gear, which surveyed guests listed as a key barrier to working out while travelling.
No Room for Sneakers in Your Luggage? No Worries, Pack Light and Stay Fit with Westin
For just $5, guests can borrow running shoes with disposable insoles, as well as a men’s and women’s New Balance apparel including shorts, shirts and socks for men and shorts, shirts and socks for women.
Westin guests will also benefit from travel-specific fitness content provided by New Balance. New Balance Fitness Ambassador and Exercise TV celebrity trainer Holly Perkins developed exclusive in-room fitness and equipment-free content that includes stretching and strengthening workouts, cardio and yoga. The program includes “Wellness in Travel” tips from Perkins on nutrition and creative ways to combat jet lag and healthy living available online. In addition, New Balance will continue to work with individual Westin properties to enhance the current local area running maps.